Mass Medi The Spread Of Digital Media Communication

Is the mass media likely to survive the spread of digital media communication? The purpose of this essay is to explore if mass media is likely to survive the spread of digital media communication. Firstly, this essay discusses the definition of mass media, as well as when and where it originated in order to gain a better background understanding. It then goes on to discuss the growing popularity of digital media and how mass media communication still prevails despite the new digital media. In the conclusion it considers convergence and hybridity and other solutions that traditional mass media can take into account in order to persist throughout the digital media era. Mass media is definitive as any means of communication that has the†¦show more content†¦New media is evolving rapidly with digital media having exploded in less than a decade continuing to develop steadily. Showing continual growth in the market, digital media is here to stay for a very long time. Digital technologies have fundamentally have altered and reinvented the way we communicate; we now have access to information about virtually anything instantaneously. Not only is digital media instant the internet was also designed to be decentralized so that control is distributed to all users, where anyone on the internet can be an author, helping shape a homogeneous society. Because of this the digital space is seen as the perfect place for participatory democracy and debates, creating an equal relationship between the sender and receiver (Maier, 2010). The internet is a dominant player, and technology can be used to deliver more content at a faster pace, e.g. article in a new spaper only featuring 2 photos while a web-based version of the same story can contain multiple as well as videos (Kaul, 2012). The internet has come a long way since it was first invented, the World Wide Web was created in 1991. Initially created by Tim Berners-Lee, it was a way for physicists to share information around the world without using all the same types of hardware and software (Bryant, 2001). It quickly developed into a global platform; a system of interconnected computer networks. The internet is now primarily used for quick access to information,Show MoreRelatedIntroduction of Sahara India Pariwar16656 Words   |  67 PagesSubroto Roy, is the head of the $10bn ( £5.5bn) Sahara Group. Sahara Group has interests in banking, media and housing. Subroto Roy began his journey in 1978, when he founded Sahara in 1978 with three workers in the northern state of Uttar Pradesh as a small deposits Para-banking business. Today, the group has diversified into a giant business conglomerate with interests in housing, entertainment, media and aviation. Sahara Group is in entertainment and news television cha nnels, a newspaper, and claimsRead MoreHsc General Math Textbook with Answers153542 Words   |  615 PagesCambridge HSC general mathematics / G. K. Powers. 9780521138345 (pbk.) Cambridge general mathematics. For secondary school age. Mathematics–Textbooks. Mathematics–Problems, exercises, etc. 510 ISBN 978-0-521-13834-5 Paperback Reproduction and Communication for educational purposes The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10% of the pages of this publication, whichever is the greater, to be reproduced and/or communicated by any educational institution for its